CEO & Executive Creative Director
Elizabeth founded Tribe in 2002 and quickly grew the agency into a $5 million company. In 2009, she made the decision to focus the agency’s practice solely on internal communications. Since that time, Tribe’s client list has grown to include numerous global brands.
Prior to Tribe, she was the CEO and one of the two founders of creative boutique MATCH. The agency worked primarily in traditional media for consumer brands. She spent most of her early career as a copywriter and creative director in ad agencies, after starting out as a newspaper reporter.
Elizabeth is the author of several books, including Run Your Business Like a Girl, which explored the management principles of women entrepreneurs. She is a thought leader in the field of internal communications, has been featured in publications ranging from the Wall Street Journal to Fast Company, and is a frequent speaker on industry topics. She also serves on the advisory board of the Private Bank of Buckhead and on the board of visitors for the Honors College at Georgia State University.