Employees are busy.
Employer Brand
Coke Refreshments
The global IT team asked us to create a department employer brand that would fit within the Coke brand — and to position them as catalysts who incubate ideas, provide insights and drive the business — not just solve computer issues.
Change Communications
AI Beauty
Before the launch of a new company composed of three brands carved out of Shiseido’s portfolio, we provided future employees with a free-standing website (using a placeholder company name) to share the vision and answer questions.
Vision and Values
Purchasing Power
When this small company was purchased by Quicken Loans, the CEO wanted to put a stake in the ground for their socially responsible and entrepreneurial culture. This vision book was just one element of the vision and values launch event.
Intranets
Baptist Health
This healthcare organization has grown through acquisition and includes 12 hospitals spread across South Florida, each with their own culture and personality. This intranet helps connect employees with those at their own facility — and unite with others throughout the system.
Career Sites
Ensono
The employer brand for this technology company promises that this is a place you can Do Great Things. The careers site helps attract employees interested in moving quickly in their careers by working hard for their clients.
Learning & Development
Turner
The Turner Broadcasting System learning site was developed to appeal to their younger employees, showcasing options for different learning styles and media preferences, from video to podcast to live classes.
Digital Publications
Orveon
This monthly newsletter helps build human connections in a global company of three distinct brands. We interview employees and leadership for a range of cultural articles, and for a monthly video shot remotely.
Print Publications
Georgia-Pacific
For non-wired audiences like employees at plywood, paper and building product plants, print publications can be a useful channel for getting their attention — and making heroes of the frontline workers doing the real work of the company.
Videos
Power Plan
One of the best ways to bring the values to life is to have employees explain how they apply them to their own work. This video was part of an employee event that also included the launch of a recognition program based on the values.
HR Communications
Endurance
This employee population is primarily young engineers and programmers, so the tone is fresh and casual. We framed communications by life stages, helping employees to focus on the benefits that would be most relevant for them right now.
Frontline Communications
Chili’s
This career development program offers support for training, GED, ESL and even college. To reach frontline employees, we used back-of house communications and manager toolkits, as well as a website and social media.
Manager Tools
Invesco
When Invesco was shifting their performance management away from a quantitative model and towards a qualitative approach, this deck of cards provided conversational prompts for more frequent and casual check ins.