CHALLENGE
Employees of the three cosmetics brands being acquired from Shiseido by this spin off were stressed about the change and had many questions. The new company, using AI Beauty as a placeholder name, wanted to engage these employees as soon as possible to increase the chances that they'd agree to convey their employment.
SOLUTION
Create a free-standing, password protected site to communicate the vision and culture of the new company and provide transparent communication about the transition.
