CHALLENGE
At a point of significant transition for the business, the Global IT department was concerned they could be seen as less important to the company's growth than some other departments.
SOLUTION
Tribe helped build an IT brand within one of the world's best-known brands, positioning the IT department as a strategic power that acts as a catalyst for business growth, from incubating technology innovations to providing the data that supports new product introductions. In other words, they Uncap Potential.
