CHALLENGE
This umbrella brand is a Shiseido spin-off of established brands Laura Mercier, BUXOM and bareMinerals. The goal was to differentiate this scrappy newcomer as a place where employees are changing the beauty industry and enjoying fast career growth.
SOLUTION
Articulate an employer brand and employee value proposition that captures employees' zeal for the company mission of becoming the sustainable skincare expert — and for career opportunities in a company that's trying to improve the world.
