PRACTICE AREAS

Shifting Culture

Communications can help reward and reinforce employee behaviors that support the desired culture. This approach helps create a positive feedback loop that naturally encourages alignment with our core values.

Differentiating with a unique culture

ORVEON

CHALLENGE

This umbrella brand is a Shiseido spin-off of  established brands Laura Mercier, BUXOM and bareMinerals. The goal was to differentiate this scrappy newcomer as a place where employees are changing the beauty industry and enjoying fast career growth.

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SOLUTION

Articulate an employer brand and employee value proposition that captures employees' zeal for the company mission of becoming the sustainable skincare expert — and for career opportunities in a company that's trying to improve the world.

ORVEON

Related work

Shifting Culture
POWERPLAN

Make the values more visible with a recognition program that gives employees concrete examples of their peers putting the values to work. Have managers nominate their teams but also involve executive leadership in the selection process. Make the prize something employees will find exciting.

Shifting Culture
ENSONO

Employees complained that too much of their days were consumed by meetings, and that meetings typically started late and ran over their scheduled time. Leadership members were often the biggest culprits.

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2100 Riveredge Parkway

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Atlanta, GA 30328

404-256-5858