PRACTICE AREAS

Shifting Culture

Communications can help reward and reinforce employee behaviors that support the desired culture. This approach helps create a positive feedback loop that naturally encourages alignment with our core values.

Recognizing use of values

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CHALLENGE

Make the values more visible with a recognition program that gives employees concrete examples of their peers putting the values to work. Have managers nominate their teams but also involve executive leadership in the selection process. Make the prize something employees will find exciting.

SOLUTION

The Extra Miles Club, with an easy online process for managers to nominate their teams and leadership selecting a quarterly grand prize winner to be presented at the town hall. Use company reward miles as the quarterly  grand prize with every member of the winning team being awarded 25,000 air miles.

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